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Ride the Waves of Joy, 
Dive Deep into Learning,
Surf Towards Conservation.

Seaworld is a series of marine mammal parks, oceanariums, and animal theme parks owned by SeaWorld Entertainment, Inc. There are SeaWorld parks in Orlando, Florida; San Diego, California; and San Antonio, Texas. The parks feature killer whales, sea lions, dolphin shows and exhibits, rides, and other animals and attractions. Today SeaWorld not only has marine mammals but also exhibits other animals such as penguins, sharks, dolphins, seals, and sea lions. There are also rides, shows, and children’s areas. In addition to the three SeaWorld parks, the company also owns the Busch Gardens theme park and several water parks.

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1964

SeaWorld opens its first park in San Diego. Founded by four UCLA graduates - Goeorge Millay, David Demott, Ken Norris and Dave Redden.

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1988

SeaWorld was acquired by publishing company Harcourt Brace Jovanovich for $1.1 billion. New rides and attractions will be added to the park over the next decade.

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1971

SeaWorld Orlando park site purchased and opened.

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1998

Discovery Cove swim-with-dolphins park opens near SeaWorld Orlando.

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Our 
Logo History

The SeaWorld logo is using Charlotte Bold. Designed by Michael Gills of Letraset, Charlotte was released in 1992 in their digital Fontek range alongside Charlotte Sans. The series is now available from Monotype’s ITC brand and is now named Charlotte Serif. The Charlotte Bold logo was introduced around 1996 and featured camel hump spelling, replacing the previous logo with ornate Roman letters.

Our 
New Logo

SeaWorld is a series of marine mammal parks, oceanariums, and animal theme parks owned by SeaWorld Entertainment, Inc. There are SeaWorld parks in Orlando, Florida; San Diego, California; and San Antonio, Texas. The parks feature killer whale, sea lion and dolphin shows and exhibits, as well as rides, other animals and attractions. Today SeaWorld not only has marine mammals, but also exhibits other animals such as penguins, sharks, dolphins, seals and sea lions. There are also rides, shows and children’s areas. In addition to the three SeaWorld parks, the company also owns the Busch Gardens theme park and several water parks.

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Our 
New Vision

Having re-established our new identity, we wanted to better integrate our mission into each of our future projects. So we created a diagram to demonstrate our vision for the future to explain it to each of our audience and partners.

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This is a non-commercial project for educational purposes and is not intended to represent or replace the original brand

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